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Research papers

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Joseph Brown, David Smith
Company: DVL Smith Ltd
February 23, 2003

Research papers

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Ian Horritt, Joseph Brown
Company: DVL Smith Ltd
February 3, 2002

Research papers

Hypercontext: Same as it never was

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper – or just cheaper?...

Catalogue: ESOMAR Net Effects 2001
Authors: Andy Dexter, Joseph Brown
Company: DVL Smith Ltd
February 11, 2001

Research papers

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Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity – can affect, and be affected by, personality and mood. The issues examined...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Andy Dexter, David Smith, Joseph Brown
Company: DVL Smith Ltd
September 1, 2000